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‍Fred Again: A Case Study in Modern Musical Mastery

‍Fred Again: A Case Study in Modern Musical Mastery
Fred again.. performs live. Photo by Julian Bajsel

The music industry, once dominated by gatekeepers and a handful of studios, has evolved. Within this changing landscape, one artist stands out as a perfect example of how to navigate today’s musical climate: Fred Again. Many think 2023 was his breakout year, but his success story began much earlier and was a result of crafty career moves and dedication. Check out six ways Fred Again has mastered the scene and hit it big in his own unique way.

1. Integrating Media with Music

Fred Again's innovative approach to music saw the integration of vertical videos within his songwriting process. This bold step redefined not just how music was created but also presented. Through this approach, he showcased a perfect blend of A&R talent and a vision for media dissemination, demonstrating what's possible when preparation meets opportunity.

Key Takeaway:

Do not wait for opportunities; instead, cultivate them.

2. Building a Foundation through Consistency

While 2023 seemed like Fred Again's year to many, the foundational work was done in 2021. His strategic releases of 'Actual life 1 & 2' and a strong focus on a DIY visual aesthetic set the pace. It's a testament to the importance of persistence, vision, and determination.

Key Takeaway:

Find your unique voice and stay consistent. The results may not be immediate but will be worthwhile.

3. Making the Most of Live Performances

Fred Again’s use of real-world settings and keen insight into social media trends ensured that his music reached as many people as possible. This strategy turned casual listeners into superfans who went beyond just one song, deep-diving into his catalogue.

Key Takeaway:

Volume and relatability are vital. When fans can connect, they engage more deeply.

4. Strategic Collaborations

Fred Again's collaborations with major artists like Future, Kodak Black, and Skrillex were not just a result of networking. They were a testament to his unique ability to produce hits with minimal inputs from collaborators. His self-reliant approach ensured that each collaboration was a mutual boost, not just riding on the coattails of established names.

Key Takeaway:

Collaborate, but be sure you bring value to the table. Mutual growth is more sustainable than one-sided dependencies.

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5. Mastering the YouTube Arena

Fred Again’s embrace of YouTube as a key platform set him apart. From visualizers for each song to specialized performance videos, he treated the platform as a continuously evolving portfolio. It's a brilliant example of harnessing a platform's potential, turning casual listeners into ardent fans.

Key Takeaway:

Do not underestimate the power of YouTube. It’s more than just a video-sharing platform; it's a canvas to paint your journey.

6. Live Performances: Building a Community

For Fred Again, live performance was not just about music; it was about community. He curated an environment where his audience felt a part of something larger, creating memorable experiences centered around the joy of music.

Key Takeaway:

Music is as much about emotion as it is about sound. Engage your audience, make them feel, and they will stay loyal.

Join Xposure Music and gain access to some of the best music industry professionals in the U.S. Top experts from Sony, Columbia, Def Jam, or Universal have already joined our platform, and they’re ready to give invaluable, on-point feedback on your work, which can help you land that dream record deal or publishing deal you’ve been working towards. Sign up now and reap the rewards.

If you’re looking to kickstart your music career but have limited resources, we can help you get funding for your next project while staying in control of your own work and career trajectory. You keep 100% ownership of your masters and get an advance ranging from $1,000 to $3 million to get your career off the ground. Get an estimate now and start turning your dream into reality.


Jake Broido
With a broad expertise in A&R, Management, Production, and Marketing, Jake specializes in integrating these areas to boost independent artists' career progression.


Sydney Hubbard
Ex-CAA artist development team member with management expertise. Contact me for advice on engaging booking agencies, hiring a manager, and establishing a personal brand.

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