Xposure Music Announces Strategic Partnership with Too Lost to Scale Data-Driven Music Catalog Acquisitions

Xposure Music is proud to announce a new commercial partnership with Too Lost, a global music distribution and rights administration company.

Through this partnership, Xposure Musicwill utilize its proprietary underwriting and valuation technology to source and evaluate catalog acquisitions, with Too Lost co-funding and overseeing the global distribution for these investments. This alliance combines Xposure’s data-driven financing model with Too Lost’s global infrastructure and rights administration capabilities, creating a highly efficient path for music investment.

Xposure Music has already invested over eight figures in music rights to date and plans to deploy tens of millions more in upcoming catalog acquisitions, focusing on both recorded music and publishing rights. Once Xposure Music closes a deal, Too Lost will manage global distribution, rights administration, and royalty processing—ensuring that the artists and investors working with Xposure can realize the true long-term value of their music.

“By pairing our valuation platform with Too Lost’s global infrastructure, we’re creating a more efficient and scalable way to help artists get funding and manage our growing repertoire of music rights,” said Gregory Walfish, Co-Founder and Co-CEO of Xposure Music.

“We’re entering a new era of music investment—one that’s transparent, data-driven, and creator-first,” added Ryan Garber, Co-Founder and Co-CEO of Xposure Music. “Too Lost shares that same DNA, and together we’re building an ecosystem that truly serves the independent music community.”

The partnership has already committed millions of dollars across several initial deals, including select catalogs from Tskinz, Fukkit, Fly Rich Double, FLVME, Secret!, and more—highlighting Xposure’s shared focus with Too Lost on empowering emerging and established independent creators.

The selection of Too Lost as a partner aligns with Xposure’s commitment to working with modern, high-growth players in the music space. Too Lost recently distributed more than 2 million songs and paid out over $50 million in royalties in 2024, demonstrating its robust infrastructure and reach.

“Too Lost and Xposure share a vision of modernizing the music economy by combining data, infrastructure, and intelligent financing,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “This partnership enables us to help artists and investors realize the true long-term value of music rights.”

Together with Too Lost, Xposure continues to expand its ecosystem—building tools, partnerships, and opportunities that keep independent artists at the center of the music economy.